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A GUIDE TO BUYING LOOSE DIAMONDS

Diamond Story sells GIA certified loose diamonds that are priced lower than pretty much all retailers. By taking away the retail mark-ups and selling the stones at wholesale prices, we...

SOUTH SEA, FRESHWATER, AKOYA AND TAHITIAN PEARL...

If you’re looking for the perfect piece of pearl jewellery, it’s important to understand what makes these shiny little gemstones so special. There are actually four types of naturally occurring pearl,...

WHAT ARE THE MOST POPULAR DIAMOND SHAPES?

If you’ve got cash to splash, diamonds can be your best friends too. These precious stones are scintillating, tantalizing and irresistible in their beauty. Authentic diamonds are unmistakably brilliant and...

WHY IS THE CUT SO IMPORTANT IN A DIAMOND?

WE ANSWER YOUR TOP 3 QUESTIONS Ever researched about what gives diamond it’s value? The most common term you will come across is the 4 C’s of the diamond. One...

EIGHT FACTORS THAT AFFECT THE PRICE OF DIAMONDS...

When it comes to diamonds, it's more than meets the eyes. When looking to buy a diamond, great care must be taken to consider various factors that make the diamond worth...

WHAT MAKES DIAMOND EXPENSIVE THINGS YOU NEED TO...

There are a lot of stories behind the expensive nature of diamonds. Let us take you through ours. Diamonds, in nature, are elegant and soulfully appealing gemstones. They were discovered...